Fiberact

Originating in india, blond psyllium Plantago ovata known as Ispaghula or desert indian wheat belongs to Plantaginaceae family. 
Psyllium comes from the Greek psylla which means flea. It is called this way because its seeds are tiny and light, 1000 seeds barely weigh 2g. We use the powder of the outer casing (integument) of the psyllium seeds as they are the part most rich in mucilages (soluble fibers). Soluble psyllium fibers are not very fermentable, and therefore very well tolerated.

Figure 1 : Influence of fibers on the fecal excretion of hairs over a 4 week period in 24 cats (Tournier et al., 2005)
Un specifc enrichment in plant fibers increases the amount of hair eliminated by the stool by 72% compared to a test product with a low amount of fiber. Fecal excretion is measured each week using the  Hendricks et al.(1998) method.​

The value of psyllium resides in its mechanical action. In the intestine, the mucilages absorb water and create a viscous gel that is not absorbed by the organism. It normalizes the progress of the content of the small intestine and colon. The lubrifying gel of psyllium then facilitates the elimination of stool and hairballs. 
The lack of activity in some sedentary cats living in apartments can lead to a slowing of intestinal transit. Digestive troubles tied to the presence of hairballs or constipation may appear. Psyllium has  a positive effect on digestive transit.